Audience Growth & Engagement
Email marketing is a powerful way to connect with your customers and promote your business—but simply sending out campaigns is not sufficient to achieve lasting results.
A successful email marketing strategy requires that you monitor engagement, or how subscribers interact with your emails. Using insights gleaned from engagement analysis, you can refine the types of emails you send and to whom—ensuring that your time and resources are devoted to delivering only valuable, relevant content that will drive subscribers’ interest in your brand.
Email marketing is a powerful way to connect with your customers and promote your business—but simply sending out campaigns is not sufficient to achieve lasting results.
At Email Engagement Pros, we can help you measure a variety of important metrics for each campaign that you send, as well as for individual contacts and your email marketing efforts over time. As a few examples, we will keep track of:
- Open rates. The open rate measures how many recipients opened your email, which can help you gauge the success of your subject lines. Using our OpenBoost™ automation technology, your email will be automatically re-sent to contacts who didn’t open it the first time, improving your open rate by up to 50% or more.
- Click-through rates (CTR). The CTR is the percentage of people who clicked on the links in the email. If you are noticing below-average CTRs, you may consider strengthening your calls to action or ensuring that links are conspicuously placed within the email.
- Conversion rates. The conversion rate goes a step beyond the CTR: it measures how many people clicked the link and then took a specific desired action, such as making a purchase or registering for an event. Your conversion rate is essential because it can help you determine the return on investment for your campaigns.
- Bounce rates. The bounce rate refers to the percentage of emails that were not delivered due to temporary or permanent problems with your contacts. If you have a high bounce rate, it is probably time to clean your email list, as it may contain several outdated, incorrect, or fake email addresses. Our SmartClean™ technology allows you to isolate and exclude contacts who are not engaged, thereby lowering your bounce rate and improving deliverability.
Frequently Asked Questions About Audience Growth and Engagement
Which email engagement metrics do you track for us?
We measure a variety of important metrics for each campaign you send, as well as for individual contacts and your email marketing efforts over time. Examples include open rates, click-through rates, conversion rates, and bounce rates. We use the insights from this engagement analysis to help you refine the types of emails you send and to whom.
What is OpenBoost and how does it affect open rates?
OpenBoost is our automation technology for contacts who did not open an email the first time. It automatically re-sends your email to those contacts, giving your message a second chance to be seen and improving your open rate. Because open rate also helps gauge the success of your subject lines, we watch it closely on every campaign.
Our bounce rate is high. What does that mean and what can you do about it?
The bounce rate is the percentage of emails that were not delivered. A high bounce rate usually means it is time to clean your list, as it may contain outdated, incorrect, or fake email addresses. Our SmartClean technology lets you isolate and exclude contacts who are not engaged, lowering your bounce rate and improving deliverability.
What is the difference between click-through rate and conversion rate?
Click-through rate is the percentage of people who clicked on the links in your email. Conversion rate goes a step further: it measures how many people clicked and then took a specific desired action, such as making a purchase or registering for an event. Conversion rate is essential because it helps you determine the return on investment for your campaigns.
Can you tailor the engagement metrics you track to our business goals?
Yes. Depending on your unique goals and the types of subscriber actions that are most valuable to your business, we tailor the metrics we track so they best gauge the effectiveness of your email marketing efforts. The purpose is to make sure your time and resources go toward valuable, relevant content that drives subscribers' interest in your brand.
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How can Email Engagement Pros help you achieve better Email Marketing ROI?
