Are your email marketing efforts yielding the desired results? Have you ever wondered how many of your subscribers are opening your emails—or even receiving them? If your campaigns are not generating the response you’re looking for, it may be time to conduct an email deliverability audit, which seeks to identify any problems that may be preventing your emails from successfully making it into your subscribers’ inboxes.
One of the first steps in a successful email marketing strategy is ensuring that your campaigns reach your intended recipients, rather than landing in their spam or junk folders or being blocked by their inbox service providers (ISPs). But inbox placement depends on thousands of variables that are different based on your subscribers’ email servers, so optimizing email deliverability can be far more complicated than it seems.