ESP Platform Selection
While it may be tempting to simply select a well-known brand, most email marketing vendors do not offer a “one-size-fits-all” solution.
The right choice for you will likely depend on the size of your business, your industry, and your unique goals. For example, the ideal vendor for a small local restaurant will likely have different features than one preferred by a large software corporation. Ensuring the long-term success of your campaigns will require research into the pros and cons of different email marketing vendors.
As you consider the options available, you might ask questions such as the following:
- Does the vendor focus on businesses in a particular industry?
- What size businesses do they typically serve?
- Do they offer all the features that you would like in your email campaigns?
- What is the vendor’s reputation among current and past clients?
- What are the vendor’s price ranges?
If making this important choice seems daunting, Email Engagement Pros is here to guide you through the process! We routinely work with numerous email marketing vendors on behalf of our clients, including MailChimp, HubSpot, Constant Contact, and many others. We’ve accumulated extensive knowledge about what different vendors have to offer and for which types of businesses they tend to work best. After consulting with you to identify your email marketing needs and goals, we will make recommendations to help you choose the right vendor. As we fine-tune your email marketing efforts, we will ensure that you are getting the most value out of your vendor’s platform.