Email list segmentation refers to the practice of dividing your list into different groups based on your audience’s characteristics, such as their demographic information, interests, or purchase history. This allows you to tailor your messages to ensure that you’re sending the most relevant content to each subscriber—which thereby unleashes an array of benefits, including higher open rates, fewer unsubscribes, and more conversions. In fact, according to HubSpot, marketers who segmented their email lists reported an increase in revenue of up to 760 percent.
At Email Engagement Pros, we have the insight and tools needed to properly segment your list, saving you a significant amount of time and effort. We will monitor the results of your campaigns and adjust the segments as your subscribers’ interests or interactions with your business evolve over time.