Email List Segmentation and Management
Boost open rates and conversions with strategic list segmentation and management
Of all the different marketing strategies available to your business, email marketing is uniquely powerful because it allows you to communicate directly with people who have expressed an interest in your products and services and have given consent to receive updates from you. To make the most of this opportunity, it’s important to build and maintain your email list in a way that facilitates sending personalized content to your audience based on their characteristics and interests. As your list of contacts expands, Email Engagement Pros can help you maintain list hygiene, ensure long-term growth, and improve the results of your email marketing efforts.
Email list segmentation refers to the practice of dividing your list into different groups based on your audience’s characteristics, such as their demographic information, interests, or purchase history. This allows you to tailor your messages to ensure that you’re sending the most relevant content to each subscriber—which thereby unleashes an array of benefits, including higher open rates, fewer unsubscribes, and more conversions. In fact, according to HubSpot, marketers who segmented their email lists reported an increase in revenue of up to 760 percent.
At Email Engagement Pros, we have the insight and tools needed to properly segment your list, saving you a significant amount of time and effort. We will monitor the results of your campaigns and adjust the segments as your subscribers’ interests or interactions with your business evolve over time.
Email Deliverability and List Management
Ensuring that your campaigns reach your subscribers’ inboxes is key to successful email marketing. Email Engagement Pros will take the following steps to help improve your deliverability rates:
• Implementing a strong anti-spam policy
• Being proactive about reviewing and resolving delivery issues as they arise
• Reviewing your email lists before sending a campaign in order to avoid potential delivery problems
• Promptly removing undeliverable email addresses from your list
• Processing unsubscribe requests
• Ensuring compliance with the CAN-SPAM Act