Reporting & Analytics
As you seek to optimize your email marketing strategy, it’s essential to have a clear understanding of which efforts yield the greatest return for your business. Email reporting and analytics tools from Email Engagement Pros make it easy to capture the data you need in order to understand how your campaigns are performing and how subscribers respond to your content. These insights will empower you to create email campaigns that better resonate with your subscribers at various stages of the buying journey, thereby improving your return on investment for each email you send.
Our reporting and analytics tools offer the following benefits:
- Key metrics for each email campaign. Our tools enable you to track the open rate, click-through rate, conversion rate, and other important metrics that provide insight into your subscribers’ engagement with each of your email campaigns.
- Detailed understanding of your audience. In addition to email campaign reports, we provide contact engagement and contact activity reports. These allow you to track and compare how individual contacts interact with your emails, which can help you decide which types of content to send and to whom. Since a subscriber’s engagement with your business can vary over time, our reports allow you to view an individual’s complete activity history—which can be valuable when cleaning your email lists or determining how to re-engage previous customers whose activity levels have declined.
- Easy-to-understand reports. We generate interactive graphs that make it simple to get the information you need. Our reports can be printed, downloaded, and exported to PDF.