Scheduling & Deployment
How often should I send?
As you fine-tune your email marketing strategy, one of the most important decisions is how often you will send out your campaigns. Determining the ideal schedule is a delicate balance: if you bombard your contacts with too many emails, they may unsubscribe from your list—or worse, form a negative opinion of your business. On the other hand, if you communicate infrequently or sporadically, your audience may forget about your business entirely.
Depending on your specific needs and goals, the Email Engagement Pros team can help you establish a consistent schedule for your email campaigns that will keep your business in front of your contacts, while leaving them eager to hear more.
- Developing a schedule to ensure that your contacts consistently receive emails that are relevant to their interests. We will work with you to ensure that your schedule is right for your industry and audience, and factors in special promotions, announcements about your business, customer milestones such as birthdays or anniversaries, and other important events that you’d like to showcase through email marketing.
- Timely deployment using your preferred email service provider.
- Monitoring the results of your campaigns and adjusting your strategy as needed. When it comes to determining the optimal schedule for sending your emails, metrics such as open rates and unsubscribe rates can provide valuable insight. We have the tools needed to keep track of these and other important data, and will provide you with reports and recommendations to guide your future email marketing efforts.
Frequently Asked Questions About Email Scheduling and Deployment
How often should we send marketing emails to our list?
There is no single right answer, which is why we build the schedule around your industry, audience, and goals. Sending too often can drive unsubscribes or sour opinions of your business, while sending sporadically lets contacts forget you. We help you find a consistent cadence that keeps you in front of subscribers without wearing them out.
What goes into the email schedule you build for us?
We work with you to plan a schedule that fits your industry and audience and delivers content relevant to your contacts' interests. It factors in special promotions, announcements about your business, customer milestones such as birthdays or anniversaries, and any other important events you would like to showcase through email marketing.
Do we have to change email platforms for you to deploy our campaigns?
No. We handle timely deployment using your preferred email service provider, so your campaigns go out on schedule from the platform you already rely on. If you are unsure whether your current provider is still the right fit for your needs, that is something we are happy to talk through during a consultation.
How do you know whether our sending frequency is working?
We monitor the results of your campaigns and adjust the strategy as needed. Metrics such as open rates and unsubscribe rates offer valuable insight into whether you are emailing too often or not often enough. We have the tools to track these and other data points, and we provide reports and recommendations to guide your future sends.
Can you help if we only want to send a monthly newsletter?
Yes. Whether you simply want to send a monthly newsletter or need help creating a comprehensive email marketing plan, our team can support you. We set a consistent schedule, deploy each email on time, and review the results, so even a modest program keeps your business in front of your contacts.
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How can Email Engagement Pros help you achieve better Email Marketing ROI?
