Scheduling & Deployment
How often should I send?
As you fine-tune your email marketing strategy, one of the most important decisions is how often you will send out your campaigns. Determining the ideal schedule is a delicate balance: if you bombard your contacts with too many emails, they may unsubscribe from your list—or worse, form a negative opinion of your business. On the other hand, if you communicate infrequently or sporadically, your audience may forget about your business entirely.
Depending on your specific needs and goals, the Email Engagement Pros team can help you establish a consistent schedule for your email campaigns that will keep your business in front of your contacts, while leaving them eager to hear more.
Whether you simply want to send out a monthly newsletter or need assistance with creating a comprehensive email marketing plan, our services include:
- Developing a schedule to ensure that your contacts consistently receive emails that are relevant to their interests. We will work with you to ensure that your schedule is right for your industry and audience, and factors in special promotions, announcements about your business, customer milestones such as birthdays or anniversaries, and other important events that you’d like to showcase through email marketing.
- Timely deployment using your preferred email service provider.
- Monitoring the results of your campaigns and adjusting your strategy as needed. When it comes to determining the optimal schedule for sending your emails, metrics such as open rates and unsubscribe rates can provide valuable insight. We have the tools needed to keep track of these and other important data, and will provide you with reports and recommendations to guide your future email marketing efforts.