Engagement Analysis
Email marketing is a powerful way to connect with your customers and promote your business—but simply sending out campaigns is not sufficient to achieve lasting results.
A successful email marketing strategy requires that you monitor engagement, or how subscribers interact with your emails. Using insights gleaned from engagement analysis, you can refine the types of emails you send and to whom—ensuring that your time and resources are devoted to delivering only valuable, relevant content that will drive subscribers’ interest in your brand.
Email marketing is a powerful way to connect with your customers and promote your business—but simply sending out campaigns is not sufficient to achieve lasting results.
At Email Engagement Pros, we can help you measure a variety of important metrics for each campaign that you send, as well as for individual contacts and your email marketing efforts over time. As a few examples, we will keep track of:
- Open rates. The open rate measures how many recipients opened your email, which can help you gauge the success of your subject lines. Using our OpenBoost™ automation technology, your email will be automatically re-sent to contacts who didn’t open it the first time, improving your open rate by up to 50% or more.
- Click-through rates (CTR). The CTR is the percentage of people who clicked on the links in the email. If you are noticing below-average CTRs, you may consider strengthening your calls to action or ensuring that links are conspicuously placed within the email.
- Conversion rates. The conversion rate goes a step beyond the CTR: it measures how many people clicked the link and then took a specific desired action, such as making a purchase or registering for an event. Your conversion rate is essential because it can help you determine the return on investment for your campaigns.
- Bounce rates. The bounce rate refers to the percentage of emails that were not delivered due to temporary or permanent problems with your contacts. If you have a high bounce rate, it is probably time to clean your email list, as it may contain several outdated, incorrect, or fake email addresses. Our SmartClean™ technology allows you to isolate and exclude contacts who are not engaged, thereby lowering your bounce rate and improving deliverability.
Frequently Asked Questions About Email Engagement Analysis
What is email engagement analysis?
Engagement analysis is the practice of monitoring how subscribers interact with your emails. We measure important metrics for each campaign you send, for individual contacts, and for your email marketing efforts over time. Those insights help you refine the types of emails you send and to whom, so your time goes toward relevant, valuable content.
Why does engagement analysis look at conversion rate as well as clicks?
Clicks show interest, but they do not show whether an email achieved its goal. In our analysis we compare click-through rate, the percentage of people who clicked a link, with conversion rate, which counts those who went on to take the desired action, such as making a purchase or registering for an event. Conversion rate is what lets us determine the return on investment of your campaigns.
What does a high bounce rate tell us?
Bounce rate is the percentage of emails that were not delivered because of temporary or permanent problems with your contacts. A high bounce rate usually means it is time to clean your list, since it may contain outdated, incorrect, or fake addresses. Our SmartClean technology lets you isolate and exclude contacts who are not engaged.
How do re-sends to non-openers factor into the analysis?
When contacts do not open an email the first time, our OpenBoost technology automatically re-sends it to them, giving your message a second chance to be seen. Results vary by list and campaign, so we review your open rates alongside the re-sends rather than assuming a fixed lift.
Can you track metrics specific to our business goals?
Yes. Open, click-through, conversion, and bounce rates are only a few examples of what we track. Depending on your unique goals and the subscriber actions that are most valuable to your business, we tailor the metrics we monitor so they best gauge the effectiveness of your email marketing efforts.
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How can Email Engagement Pros help you achieve better Email Marketing ROI?
