Our full-service campaign management packages may include the following, depending on your needs and goals:

Email marketing audits. We will examine your current email marketing strategy to identify what’s working and what could be improved.

Contact list segmentation and management. We’ll help you develop and maintain your contact list, making it easy to send personalized emails based on your subscribers’ interests, re-engage those who haven’t been interacting with your emails, and quickly remove recipients who have unsubscribed.

Content creation. We will work with you to craft subject lines, email content, and calls to action based on the unique characteristics of your target audience and your goals for each campaign.

Template design and coding. Whether you already have a preferred email template or would like us to design your campaigns from scratch, our team of graphic designers and coders will create customized, responsive emails that display beautifully on a variety of devices and platforms.

A/B testing and reporting. We will conduct A/B (or “split”) testing to see how your audience responds to important elements of your emails, such as different subject lines or calls to action. Based on the results of these tests, we will provide you with reports highlighting how each campaign can be optimized to encourage recipients to take the desired actions.

Scheduling and deployment using your email service provider (ESP) of choice. Once your campaigns have been created, tested, and approved, we will send them out in accordance with a predetermined schedule.

Reporting and analytics. We will keep track of key metrics for each of your email campaigns, including the open rate, click-through rate, and conversion rate, and compile the data into easy-to-understand reports that will provide you with valuable insight into the effectiveness of your campaigns.