Email Automation
As you seek to optimize your email marketing strategy, automation offers one of the most effective ways to save time and effort while improving results.
Instead of manually sending out emails each time one of your contacts takes a specific action—which would be a time-consuming process—email automation allows you to set up full campaigns at once.
These campaigns include a series of emails that are automatically triggered when specified events occur, such as when someone subscribes to your email list, fills out a form on your website, or makes a purchase. As a result, you can rest assured that your contacts are receiving timely, personalized emails that are relevant to their particular stage of the buying journey.
How It Works
In addition to saving you time and resources, email automation may help improve the results of your email marketing in the following ways: