Mailchimp is one of the most popular email marketing software on the market. But it’s not for everyone, and there are plenty of Mailchimp alternatives out there to choose from.
This blog article will help you understand what features you need and how to find an alternative that suits your needs best.
FireDrum
FireDrum is one of the best alternatives to Constant Contact. To begin, FireDrum is more affordable than Constant Contact, which is ideal for small and medium-sized businesses that want to scale their email marketing campaigns.
With the most beautiful and intuitive email templates, you can accomplish any of your email marketing objectives on FireDrum without having to spend an arm or leg.
Constant Contact
Constant Contact is a top email marketing solution for small business owners. With an easy-to-use interface and powerful features, Constant Contact makes it easier to get your content in front of the right audience:
- Email Marketing Automation
- Marketing Calendar & Statistics
- Newsletter Builder & Campaigns Tools
You can easily create email campaigns and newsletters with Constant Contact, as well as monitor your results.
Sendinblue
Sendinblue is a single-platform email marketing service designed to help you grow your business. The platform offers easy and affordable solutions for small and medium businesses:
- Email Marketing Automation
- Customizable Email Editor & Templates
- Lead Nurturing Toolbox & Analytics Dashboard
You can use Sendinblue’s automation tools to create personalized email campaigns that will nurture leads into sales.
HubSpot
HubSpot is one of the most popular email marketing solutions on the market. With powerful features and an easy-to-use interface, you can create stunning emails to generate more traffic for your website:
- Email Marketing Automation
- Marketing Calendar & Statistics
- Advanced Email Editor Tools
You can use HubSpot to easily design beautiful HTML templates with custom CSS styles. The platform also provides detailed analytics reports that will help you understand how readers respond to your content.
ConvertKit
ConvertKit is a powerful email marketing solution that can help you accomplish all your business goals.
With this tool, you get access to everything from automatic list segmentation and deliveries based on purchase behaviors to smart forms for collecting leads.
Additionally, ConvertKit includes real-time analytics so that users can track the performance of each campaign in their account without having to rely on third-party platforms or apps.
Aweber
Aweber is a popular email marketing platform that helps users create, send and track emails with ease.
One of the best features of Aweber is its simplicity; all you have to do is select your template from its vast pool of attractive options and start customizing it with the help of its intuitive editor.
With this tool, you can easily identify which customers are most likely to engage with each campaign based on purchase history and past interactions with your business.
Drip
Drip is an email marketing tool that’s designed for marketers who want to generate more traffic and leads. The platform provides advanced features, including powerful automation tools:
- Powerful Automation Tools
- Email Workflows & Tags Manager
- Customizable Email Templates
With Drip, you get the best solution for managing your workflow so you can track lead behavior with detailed analytics reports. You also get access to various drag-and-drop modules while creating custom HTML templates with custom CSS styles.
How to Choose the Best MailChimp Alternative
If you’re interested in selecting any of these email marketing platforms, you may be wondering what features you should look for. Below, we’ll discuss all of the features you should look for in an email marketing service:
Mobile Optimization:
Make sure your email templates are mobile-friendly to encourage readers to click through and engage with your content.
Social Media Integration:
Allow readers to share, like, or retweet your latest blog posts from within an email template. The inclusion of social sharing buttons will boost traffic for you as well as improve engagement rates.
Drag & Drop Builder:
Look for a platform that provides drag-and-drop modules so you can design beautiful emails without having any technical knowledge or previous experience in coding.
HTML Emails Automation Tools:
Use automation tools such as tagging and workflows so you can create customized automated marketing campaigns based on subscriber behavior.
Scalable Pricing:
Look for a service that offers scalable pricing options to accommodate different budgets and sizes of businesses. On average, you can expect to pay $50-200 per month for advanced email marketing services depending on the number of subscribers you have.
List Segmentation:
Use segmentation tools such as tags and workflows so you can track lead behavior with detailed analytics reports based on their activity (opens, clicks, unsubscribes). Track which content is performing well by creating customized automated campaigns based on subscriber behavior.
Helpful Analytics for Users:
Make sure your email marketing tool provides detailed analytics reports so you can track performance and improve future campaigns.
You should be able to customize the data that’s reported on, allowing you to focus on what matters most while improving engagement rates with readers.
Conversion Tracking:
Look for an email service provider (ESP) that offers advanced conversion tracking features so you can use smart URLs or landing pages when gathering leads through newsletters or autoresponders.
This will help generate more traffic for your blog or website while increasing lead conversions at the same time!
Third-Party Integrations:
Look for a service that offers third-party integrations with popular CRMs (SalesForce) and marketing automation tools such as HubSpot. This will help you gather more leads while increasing your sales conversions at the same time!
Powerful Email Templates:
You should look for an email template editor that’s easy to use so even non-technical users can create professional emails without requiring any technical knowledge or previous experience in coding.
You also want powerful drag & drop editors, responsive templates, custom CSS styles, and prebuilt components to ensure your content looks great on all screen sizes and devices.
Spam Testing:
Make sure your email service provider offers spam testing services so you can ensure all emails are delivered to subscribers’ inboxes. This will help improve deliverability rates, which means more readers will be opening and engaging with your content in the future!
Ready to Make Your Choice?
If you’ve decided to try a more affordable and powerful email marketing solution to MailChimp, FireDrum is a great option.
Sign up for free today to try our intuitive email marketing platform.
