If you’re interested in selecting any of these email marketing platforms, you may be wondering what features you should look for. Below, we’ll discuss all of the features you should look for in an email marketing service:
Make sure your email templates are mobile-friendly to encourage readers to click through and engage with your content.
Social Media Integration:
Allow readers to share, like, or retweet your latest blog posts from within an email template. The inclusion of social sharing buttons will boost traffic for you as well as improve engagement rates.
Drag & Drop Builder:
Look for a platform that provides drag-and-drop modules so you can design beautiful emails without having any technical knowledge or previous experience in coding.
HTML Emails Automation Tools:
Use automation tools such as tagging and workflows so you can create customized automated marketing campaigns based on subscriber behavior.
Look for a service that offers scalable pricing options to accommodate different budgets and sizes of businesses. On average, you can expect to pay $50-200 per month for advanced email marketing services depending on the number of subscribers you have.
Use segmentation tools such as tags and workflows so you can track lead behavior with detailed analytics reports based on their activity (opens, clicks, unsubscribes). Track which content is performing well by creating customized automated campaigns based on subscriber behavior.
Helpful Analytics for Users:
Make sure your email marketing tool provides detailed analytics reports so you can track performance and improve future campaigns.
You should be able to customize the data that’s reported on, allowing you to focus on what matters most while improving engagement rates with readers.
Look for an email service provider (ESP) that offers advanced conversion tracking features so you can use smart URLs or landing pages when gathering leads through newsletters or autoresponders.
This will help generate more traffic for your blog or website while increasing lead conversions at the same time!
Look for a service that offers third-party integrations with popular CRMs (SalesForce) and marketing automation tools such as HubSpot. This will help you gather more leads while increasing your sales conversions at the same time!
Powerful Email Templates:
You should look for an email template editor that’s easy to use so even non-technical users can create professional emails without requiring any technical knowledge or previous experience in coding.
You also want powerful drag & drop editors, responsive templates, custom CSS styles, and prebuilt components to ensure your content looks great on all screen sizes and devices.
Make sure your email service provider offers spam testing services so you can ensure all emails are delivered to subscribers’ inboxes. This will help improve deliverability rates, which means more readers will be opening and engaging with your content in the future!