Return Path is a hub for tips, tricks, and best practices for email success through metrics and analytics. They help marketers learn insights on how to improve their email marketing campaigns by avoiding failures and utilizing email metrics for optimum results.
Apart from metrics and email analytics, the blog focuses on conversions, customer success, email fraud prevention, and, most importantly, email optimization. There is something for everyone, and marketers can learn some important lessons to improve their efforts, increase success and follow best practices.
Email Critic is a great blog for marketing veterans; however, beginners can also learn a ton of quality information from their posts. Created by Scott Hardigree, founder of Indiemark, Email Critic offers an in-depth examination of the best email marketing strategies.
The posts come from a group of well-known global experts on email marketing, and you can expect quality insights and high-level strategies and tactics being broken down for critique. Whether to improve your campaigns and strategies or to learn more, Email Critic offers excellent email content.
Marketing Land is a haven for any up-and-coming marketer because they specialize in bringing valuable insights and developments in the email marketing industry. Marketers can stay up-to-date with the industry and learn about developments, best practices, and the latest trends.
Unsurprisingly, they allow you to subscribe to their newsletter and get the latest in email marketing directly to your inbox. They provide many helpful guides and complex strategies, and the best part is that they break it down in a way that is understandable and also consumable for novice marketers.
Additionally, they regularly get well-known marketing experts to write guest blogs, guides, and marketing handbooks, which are incredibly useful. Marketing Land ensures that you never miss out on any new development or trend in the email marketing industry.
Unlike most blogs here, which are from email marketing platforms, Econsultancy is an independent market research firm with an extremely valuable blog. They specialize in helping marketers improve their work, and their blog is based on the same premise.
You can expect to learn about email marketing, analytics, e-commerce, content, advertising, and much more. This blog highlights general trends in marketing and, by extension, email marketing. Marketers can learn strategies, stay up-to-date, and get fresh new ideas and insights related to marketing.
Help Scout is focused on providing customers with great experiences that they remember for longer. Marketers can learn how to engage customers in a way that retains their attention and keeps them interested.
Help Scout offers many helpful articles that range from how to talk to angry customers to using the right tone in your emails. This level of insight on customer interactions will have you writing emails that bring superior results every time.
As a full-service email marketing agency, Trendline Interactive has a dedicated team for email marketing that includes copywriters, strategists, deliverability specialists, and many other professionals. Having dedicated teams allows them to write about tried and tested email marketing strategies that work well for any brand.
Their blog provides excellent reads to get your marketing off the ground, and they also offer small, thoughtful posts on new ways to reflect on email marketing. Marketers can learn a lot from categories such as Email Production, Reporting & Analytics, and Acquisition/Lead Generation.
Beginners can especially benefit from learning how to apply effective marketing techniques to their campaigns, while veterans can get in-depth views on analytics, reporting, lead generation, and more.
Litmus is well known for offering email marketing analytics, and they have an excellent blog that helps you get the most out of your email marketing campaigns. Whether you are an email marketing beginner or veteran, the Litmus blog can be incredibly useful for you.
They focus on email marketing success metrics and statistics, and they let you know which clients are trending. They even teach you how to effectively use split testing or A/B testing in your email marketing campaigns. All in all, it is a great place to learn the importance and usefulness of analytics for your email marketing.
Not to toot our own horn but, we have a very active blog as well, and if our analytics are any indication, you seem to enjoy our content. As a full-service email marketing management agency, we write about all things email marketing with a slight focus on platforms, tools, strategies, and how to improve your email marketing campaigns.
You can learn about competitive tools and platforms at various price points, e-commerce-related email marketing strategies, and, most importantly, email engagement. We pride ourselves on providing valuable content that helps email marketers better engage their audiences through improved campaigns.
Uplers Email is an all-inclusive email marketing blog covering the latest trends, statistics, and tips for successful email marketing. They mostly focus on email design, coding, best practices, email delivery, and creating mobile-friendly and responsive emails for your campaigns.
More than a blog, Uplers Email is like a hub for all the latest news, trends, and developments in the email marketing world, which all levels of marketers can benefit from. It is an excellent online resource for anyone interested in learning email design and implementing email marketing for any industry.
FreshInbox is a technical email marketing blog for experts by an expert. The writer, Justin Khoo, is an email expert who brings intriguingly interactive and advanced email designing techniques to his readers, along with email news and trends.
He covers email animations, tricks, and coding, which are all things he is passionate about, and you can tell that from following FreshInbox. Marketers with technical interests will find it to be an excellent online resource for coding and creating interactive email designs, animations, and much more.
While looking at success stories for insights, education and inspiration are always great, MailJet has a somewhat unique approach. Instead of simply looking at how to succeed, they also look at stories of failure and negative examples, to let you know what to avoid.
This is a great way to prevent making mistakes and marketers can learn a lot from the examples MailJet presents in their blog. They also focus on mastering email strategies and recognizing the right decisions for your campaigns.
They have a quarterly special blog post, which highlights all the latest trends and news from the industry, which means you also stay up-to-date with industry developments. Beginners and seasoned veterans can all take advantage and learn what to do and what not to do.