These are just some reasons why email marketing is so important for business and why your business immediately needs to start implementing it if it has not already.
Additionally, email marketing involves collecting email addresses from prospects, customers, and even website visitors, which is a plus point on its own. Most people will never change their email addresses for as long as possible.
Most users, maintain their emails for at least a decade, which means once you have their address, you can reach out and engage them for a long time. Compared to other channels like social media, this is a huge advantage.
Social media accounts and pages can get hacked or banned, and some users can create new ones to impersonate you; either way, you might lose subscribers. This will not happen with emails, because no one can ban your email list, hacking is improbable, and users rarely change email addresses.
At the end of the day, your customers want to receive emails from you but, only if it provides valuable content. Who, what, when, and how you deliver your emails matters, and it can be the difference between an okay email marketing campaign and an amazing one.
This is why you only want professionals to handle your email marketing campaigns. Hiring a good, experienced email marketing agency can bring you results, the likes of which your business has never seen before.