Campaign Management

While sending out email campaigns to promote your business may seem simple, ensuring that your email marketing strategy is yielding a strong return on investment requires a considerable outlay of time, money, resources, and expertise—which can detract from the most important functions of your business.

If you’re looking for a way to improve your email marketing results without the hassle, Email Engagement Pros is here to help!

With our comprehensive campaign management services, you’ll have access to a dedicated account manager who will work closely with you to develop a strategy customized for your business.

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How It Works

Our full-service campaign management packages may include the following, depending on your needs and goals:

Email marketing audits

Email marketing audits. We will examine your current email marketing strategy to identify what’s working and what could be improved.

Contact list management

Contact list segmentation and management. We’ll help you develop and maintain your contact list, making it easy to send personalized emails based on your subscribers’ interests, re-engage those who haven’t been interacting with your emails, and quickly remove recipients who have unsubscribed.

Email creative

Content creation. We will work with you to craft subject lines, email content, and calls to action based on the unique characteristics of your target audience and your goals for each campaign.

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Template design and coding. Whether you already have a preferred email template or would like us to design your campaigns from scratch, our team of graphic designers and coders will create customized, responsive emails that display beautifully on a variety of devices and platforms.

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A/B testing and reporting. We will conduct A/B (or “split”) testing to see how your audience responds to important elements of your emails, such as different subject lines or calls to action. Based on the results of these tests, we will provide you with reports highlighting how each campaign can be optimized to encourage recipients to take the desired actions.

Setup and deployment

Scheduling and deployment using your email service provider (ESP) of choice. Once your campaigns have been created, tested, and approved, we will send them out in accordance with a predetermined schedule.

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Reporting and analytics. We will keep track of key metrics for each of your email campaigns, including the open rate, click-through rate, and conversion rate, and compile the data into easy-to-understand reports that will provide you with valuable insight into the effectiveness of your campaigns.

By letting the experts at Email Engagement Pros manage your email marketing, you and your team will have more time and resources available to focus on what your business does best.

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Frequently Asked Questions About Email Campaign Management

What does full-service email campaign management cover?

Depending on your needs and goals, our campaign management packages may include email marketing audits, contact list segmentation and management, content creation, template design and coding, A/B testing and reporting, scheduling and deployment, and reporting and analytics. A dedicated account manager works closely with you to develop a strategy customized for your business.

How do you handle contact list segmentation and upkeep?

We help you develop and maintain your contact list. That makes it easy to send personalized emails based on your subscribers' interests, re-engage those who have not been interacting with your emails, and quickly remove recipients who have unsubscribed. A well-kept, segmented list is what lets each campaign reach the people it is relevant to.

How does A/B testing work within your campaign management service?

We conduct A/B testing, also called split testing, to see how your audience responds to important elements of your emails, such as different subject lines or calls to action. Based on the results, we provide you with reports highlighting how each campaign can be optimized to encourage recipients to take the desired actions.

Can you deploy campaigns through the email service provider we already use?

Yes. We handle scheduling and deployment using your email service provider of choice. Once your campaigns have been created, tested, and approved, we send them out in accordance with a predetermined schedule. If you already have a preferred email template, we can work with it, or our designers and coders can build responsive emails from scratch.

What campaign reports will we receive?

We keep track of key metrics for each of your email campaigns, including the open rate, click-through rate, and conversion rate. We compile that data into easy-to-understand reports that give you valuable insight into the effectiveness of your campaigns, so you can see whether your email marketing is yielding a strong return on investment.

Platforms

Mailchimp managed email marketing
Marketo managed email marketing
Hubspot managed email marketing
Mailerlite managed email marketing
Sendgrid managed email marketing
Klaviyo managed email marketing
Moosend managed email marketing
Salesforce managed email marketing
Campaigner managed email marketing
Drip managed email marketing
Active Campaign managed email marketing
AWeber managed email marketing
Constant Contact managed email marketing
Emma managed email marketing
Campaign Monitor managed email marketing
Firedrum managed email marketing
GetResponse managed email marketing
Omnisend managed email marketing
Zoho managed email marketing
Keap managed email marketing
Benchmark One managed email marketing
Convertkit managed email marketing
and more…

How can Email Engagement Pros help you achieve better Email Marketing ROI?

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