Sendinblue has over 80,000 users that send out a hundred million emails through them every day. They offer an all-in-one solution with automated email and SMS campaigns, Facebook ads, landing pages, CRM and much more. It is a simple yet highly effective marketing tool.
Their email builder is a great visual builder even if it is a bit limited. The editor offers many template options and is fairly easy to use because of its drag and drop features. They also offer SMS touches with your contacts, a feature only ActiveCampaign, Omnisend and MailChimp (in specific countries) offer.
They also have multiple workflows based on user behavior that let you create different automated flows. The workflow is very visual, which is great for having an overview of exactly how your automation funnel flows.
Pricing is a good plus point for Sendinblue because of its method and their offered features. Even their Free plan offers unlimited contacts, automation, web tracking, and CRM. Upgrading to their paid plans is also not a big problem because they start at $25 per month with improved features.
They also offer transactional emails like order notifications and invoices for ecommerce businesses. As a Klaviyo alternative, Sendinblue can work well for users who do not need too many advanced features. But if you want to scale, you may want to look at other Klaviyo alternatives.
Users who have many subscribers but send limited emails can really take advantage of this platform because they bill you per email, unlike most other competitors that bill you per contact. The important area where we feel Sendinblue is behind other platforms is with its CRM features.
Overall, Sendinblue is a very budget friendly platform with a generous free plan.