Unlike MailChimp’s ‘automation flows’ (autoresponders), Omnisend offers robust automation workflows that are very easy to create and implement. Their platform is exceptionally user-friendly, and they even have a drag-and-drop email builder that allows you to directly add products from your store or website.
They also offer plenty of templates for automation workflows, email campaigns, and email capture forms. Naturally, Omnisend allows integration with all e-commerce platforms, including major ones like Shopify, Magento, BigCommerce, and WooCommerce.
They even have excellent integration options with smaller e-commerce platforms like Opencart, Drupal Commerce, and Prestashop. What makes them “omnichannel” is the fact that e-commerce businesses can use their email marketing platform to add various channels into the same workflow.
This combines channels like, push notifications, WhatsApp, SMS, Facebook Messenger, and many more.
A great feature for e-commerce businesses because it allows you to spread your automated workflow on various channels for better responses. If, for example, you have a customer that abandoned their cart, you can start an omnichannel automated abandoned cart workflow for them.
Begin by sending an email and notifying them of the abandoned cart, follow that up with an SMS, entice them with a discount via push notification the next day and a follow-up SMS or email. After the customer completes the purchase, you can send them shipping and order details through SMS.
All of this omnichannel engagement promotes a better experience while using the same automated workflow because you can also set customers’ channel preferences.