Every email you send out, from welcome or promotional emails to referral or transactional emails, should be well designed, engaging and timely. This will increase open rates, click through rates and overall conversion rates of your email marketing campaigns.
Your emails should:
You can use images or GIFs to create attractive emails but simple text emails can also be attractive and interesting if you use good formatting like headings, breaks and bullets correctly. Make your emails attractive as long as it does not make them difficult to read.
Your emails should be easy to read and clearly understandable. Do not confuse the reader with excessive information or multiple calls-to-action (CTAs). Have a clear purpose for each email and relay that purpose in an easy-to-read and understandable manner with a focus on a single CTA.
Be Mobile Friendly
Seeing how 85 percent of users use their smartphones to access email, you will want your emails to be mobile friendly. Most ESPs use responsive templates to automatically adjust emails depending on the reader’s display size.
Additionally, many ESPs like Constant Contact also let you preview or send test emails to check if your emails look the way you want them to.
Never Miss an Opportunity
Always remember that you can use a series of emails every time you decide to engage prospects and customers. They can include a promotional email but make sure all emails are personalized according to segments.
Additionally, remember to upsell or cross sell in transactional emails and use your words to keep subscribers engaged with gripping hooks and interesting content.
Automation is common with most ESPs and it allows you to time and schedule your emails perfectly. You can set up automation of emails for almost anything including:
- Sharing content
- Promoting your brand, events or sales
- Sending welcome emails immediately to new subscribers
- Sending notification emails on restocked products, wish-list products or even when an abandoned cart item goes on sale
- Sending abandoned cart emails
- Sending seasonal promotion emails
- Sending timely opt out emails to disengaged subscribers
- Much more
You can automate these emails and even use personalization by tagging and segmenting your list in email marketing campaigns.