Contrary to some opinions, email marketing is not dead but becoming more and more important to businesses. As you will learn from reading this article, they are vital to the success of any business, owing to their high ROI and the rapidly growing use of emails.
The best email marketing results come from professionals who know what they are doing and this is consistent throughout the world. Hiring an email marketing agency is not only the best move, it is also the safest and most efficient way to get results from email marketing.
However, with so many agencies and services, choosing the right one for your business can quickly get confusing.
Let’s discuss what an email marketing agency is, why you should hire one, and what services does a good agency provides to give you a clearer picture and help you in choosing the right email marketing agency for your business.
But first…
What Is Email Marketing?
Email marketing is a digital marketing strategy that uses emails to market your business, brand, and their offerings. It involves sending out emails to prospects and customers to communicate, engage, and promote or attract business.
Email marketing is typically conducted through an email marketing platform, which is a software that launches campaigns to deliver emails to your subscribers. While this is their primary task, they do a lot more than this.
Why Email Marketing for Your Business?
Email marketing is not new to the world of marketing, and it has been around for over four decades now. Since its inception, it has provided unmatched ROI to businesses all over the world, which makes sense because most customers check their email daily, including yours.
To give you just a few reasons as to why email marketing is an excellent investment for your business, here are some facts and figures.
- Almost 99 percent of people, check their emails every day, while some check as much as 20 times a day.
- More than 300 million emails are sent and received every day and this number is projected to grow to over 370 million by 2025.
- There were 4 billion email users worldwide in 2020 and this number is expected to grow to 4.6 billion by 2025.
- Email marketing ROI is almost 40 dollars for every dollar spent.
- Research suggests, half of all emails are opened using mobile devices, which makes email very accessible for the masses.
- Email marketing was ranked as the most effective digital marketing strategy as recently as 2018.
These are just some reasons why email marketing is so important for business and why your business immediately needs to start implementing it if it has not already.
Additionally, email marketing involves collecting email addresses from prospects, customers, and even website visitors, which is a plus point on its own. Most people will never change their email addresses for as long as possible.
Most users, maintain their emails for at least a decade, which means once you have their address, you can reach out and engage them for a long time. Compared to other channels like social media, this is a huge advantage.
Social media accounts and pages can get hacked or banned, and some users can create new ones to impersonate you; either way, you might lose subscribers. This will not happen with emails, because no one can ban your email list, hacking is improbable, and users rarely change email addresses.
At the end of the day, your customers want to receive emails from you but, only if it provides valuable content. Who, what, when, and how you deliver your emails matters, and it can be the difference between an okay email marketing campaign and an amazing one.
This is why you only want professionals to handle your email marketing campaigns. Hiring a good, experienced email marketing agency can bring you results, the likes of which your business has never seen before.
What Is an Email Marketing Agency?
An email marketing agency is a service provider that handles all aspects of email marketing for your business. A good agency has immense expertise and experience to deliver consistent results that you can rely on effectively.
Email Marketing Is Not Easy
A majority of email marketing platforms seem very user-friendly and offer videos, knowledge bases, and support to help ease your experience. However, they are not easy to use despite such resources.
Putting together an email marketing campaign, seeing it through, measuring your outcomes, and reapplying what you learned are lengthy, complex steps even for the friendliest of email marketing platforms.
You can certainly give it a try. After all, many platforms offer free plans and trials. However, getting good results is not that easy. Even writing content for effective email marketing is very different from business or personal emails.
Let’s assume you have good writers; they may still not always be good email marketers. Even the simplest of email marketing campaigns that you see in your inbox take a lot of thought, effort, and experience.
While you can figure out the complexities on your own, like most things, it requires time which you may not have. If you have writing skills and a lot of free time, you should learn on your own and gain experience. If not, an experienced and professional email marketing agency is your best shot.
They will give you the results you seek from the get-go.
You Aren’t Seeing Results
Often businesses do not see the advertised results from their email marketing campaigns. Their ROI is nowhere near what it should be, and they feel that email marketing may not be for them; this is far from the truth. Email marketing is a great marketing investment for any company.
Your campaigns are struggling because you might not have carried them outright. There might be issues that you and your team simply can’t understand.
On the other hand, an experienced email marketing agency knows exactly what they are doing and what your unique problems may be. This is because they have had countless clients from different fields who have had these problems in the past.
They know exactly how to overcome them with efficiency and damage control to give you the results you want.
You Are Wasting Resources
Email marketing has a steep learning curve; there are many things that you need to learn, tweak and overcome before you understand what works better. If you have designated someone to learn and implement email marketing for your business, you are wasting time, money, and other resources.
These resources could be better spent elsewhere on your business.
You may think you will save money by getting an employee to learn it; however, there is certainly a steep opportunity cost in doing so. Most importantly, since they are no experts and you do not know much either, you are essentially walking in blind.
A marketing agency will deliver results without spending time and money navigating the learning curve, and you will be able to save your business’s resources.
Your Marketing Team Is Suffering
If your marketing team is anything like most businesses, they are probably working at full capacity. Hence, taking on time-consuming and challenging projects like establishing email marketing may be out of the question.
Even if they try to manage it, they will not get the results you want. Personalizing emails, segmenting audiences, split testing, automating responses, and email drips require time and attention for email marketing to thrive, which they simply cannot deliver.
However, email marketing agencies can dedicate the required time and effort to implement these strategies effectively for better results.
You Need to Stay Focused on the Bigger Picture
Any marketing director or business owner understands the importance of focusing on the bigger picture. You are at the helm of the ship, and you need to steer it in the right direction. Something like email marketing will only shift your focus.
Email marketing requires attention to detail, and if you focus on the little things that make up your email marketing campaigns or strategy, you lose focus of your goals. This can create major problems for your business in the long run.
Acquiring the services of an email marketing agency can help you remain focused on more important things while delivering the results that help you reach your targets. Agency experts will even suggest the best strategies to help you get improved results.
What Services do Good Email Marketing Agencies Provide?
Email marketing agencies dedicate their time and efforts to build successful email campaigns for your business that are in line with your email marketing strategy and brand. They do this by providing you with relevant email marketing services.
Here is a comprehensive list of the services you can expect from a professional email marketing agency, which should help you choose the right one for your business. These services are typically provided in the mentioned order to maintain a good workflow.
1. Strategy
The first thing you need for email marketing is an email marketing strategy, and this is exactly where a good agency starts its work. If you do not already have one, they will create one for your business. If you do, they will suggest applicable improvements.
The email marketing strategy will define the ‘who,’ ‘what,’ ‘when,’ and ‘how’ of your email marketing campaign. The agency will conduct market research to determine who your target audience is. They will then produce a content strategy to determine your brand image, message, and how it adds value.
Lastly, they will suggest the best times for delivering your emails and how they will cause leads to grow in your marketing funnel.
2. Leads
Building an email list is vital for any email marketing strategy, and this is the next service an agency will provide. They do this by creating relevant lead magnets, which are offers that incentivize and motivates your prospects to give you their email address in exchange for something valuable.
Lead magnets attract leads by offering any number of valuable things for free, like:
- eBooks
- Guides
- White papers
- Checklists
- Discounts
- Deals
- Much more
Depending on your business, the agency will develop a relevant and valuable lead magnet that interests your target audience and entices them to share their email addresses with your business. The best part about building an email list is that you will likely never lose it.
As mentioned earlier, social media accounts and pages can be banned or hacked, while your email list will last you as long as you make a copy and store it safely offline.
3. Call-to-Actions (CTAs)
Adding calls to action or CTAs is the practice of asking your prospects, customers, or subscribers to take your desired action. A good email marketing agency will implement CTAs on your website that promotes your lead magnets.
This includes creating pop-up forms, floating headers, sidebar forms, and much more to help convert your website visitors into subscribers for your email list. A highly effective practice that can drastically and organically grow your email list.
4. Ad Campaigns
A fast and reliable way to built and grow your email list is by advertising your lead magnets on various channels to increase subscribers. An email marketing agency will typically direct online traffic from these ad campaigns to landing pages that promote them to subscribe to your email list.
5. Email Marketing Platform
No email marketing strategy can work effectively without using an email marketing platform. A good agency will help you select the right one for your business. If you prefer a particular platform, they will likely accommodate you.
An experienced marketing agency will know how to operate and get results from almost any platform available today.
If you want to learn about the best platforms, you can check out our selection of The Best Email Marketing Platforms of 2021 by clicking here.
6. Newsletters
Agencies often have email marketing specialist that can design email newsletters for your business that reflect your image and brand. A good email marketing agency will always use best practices to develop emails for high deliverability, open rates, click-through rates, and conversions.
However, you should remember that content is king, and it is always at the center of any good email marketing campaign. The contents of your emails should always be valuable, and they may include case studies, relevant blogs, and upcoming events, among other value-added things.
7. List Maintenance
Having lots of subscribers is a good thing; however, having unengaged or uninterested subscribers can harm your deliverability and is bad for open and click-through rates. An experienced email marketing agency will understand this all too well and provide you with email list maintenance as a service.
They will make sure your emails don’t end up in spam folders and your email deliverability stays on point. They do this by monitoring your subscribers regularly and making sure unengaged subscribers are given opt-out options or removed on time to maintain overall performance.
8. Reporting
Reporting is probably the most important service an email marketing agency can provide your business with because it reports the analysis and performance of your campaigns.
Typically, a monthly report is provided to measure performance through metrics like subscribers, conversion, and open and click-through rates. A good email marketing agency will not only report monthly performance but will also review, analyze, strategize, and suggest an improvement.
Conclusion
These services give you a fair idea of what a good agency does, and they should help you in choosing the right marketing agency for your business.
Email marketing is crucial to your digital marketing efforts, and no one does it better than an experienced and professional email marketing agency. Hence, we urge you to opt for a good one rather than wasting time, money, and resources on doing it yourself.
While you may be more than capable of learning, tweaking, and implementing for success, it will take hundreds of hours to learn and gain ample experience, not to mention the opportunity costs. Most business owners and marketing heads are much better off hiring professionals.
They deliver expert results and work towards constant improvements. Most importantly, they can dedicate the precious time you may not have. Moreover, if they are experienced, they can incorporate many different email marketing platforms and easily overcome hurdles, owing to their past experiences.
We hope the insights of this article gave you a better idea about choosing the right marketing agency for your business and what you need to look for. All in all, it depends on your unique needs and business; however, we highly recommend ‘Email Engagement Pros‘ for the job.
What We Do
We are a highly skilled and experienced, full-service email marketing agency that provides the best results from all the mentioned services and more. Our creative services, campaign management, and email deliverability are unmatched in the industry, and you will never be disappointed with the results.
We can accommodate all the popular email marketing platforms and even some very useful, no-so-popular hidden gems. Our consulting can provide your business with an excellent email marketing strategy and set you up with the right software and services at the best prices.
More importantly, we can manage all your email marketing campaigns for the best ROI without you having to lift a finger. Being a full-service email marketing agency, we provide the following services and more:
- We create and send campaigns on your behalf.
- We provide you with the most suitable email marketing platforms.
- We provide the best consultations and strategies that effectively grow and maintain your email lists.
- We take care of personalization, segmentation, testing, automation, and much more.
- We provide easy-to-understand reporting and analytics with tailored key metrics for each campaign.
- We build on previous results and outcomes to improve results.
- We are constantly improving your customer growth and engagement.
We aim to help you achieve better email marketing ROI through excellent campaigns and organic growth.
To learn more about choosing the right email marketing agency for your business, email marketing, and its platforms, or to get started with us, please visit our website today.