Every marketing strategy is unique because it is tailored to the relevant business it caters to. Similarly, email marketing for your Shopify store must be tailored to your business but there are a few common tips and strategies that every Shopify store should employ.
1. Be Prepared
In life, being prepared can be the difference between success and failure, same goes for the email marketing for your Shopify store. Before you even start your first email marketing campaign or send your first welcome email you should accurately prepare:
- All product details of your products
- High-quality product images that encourage sales
- Every step of your marketing funnel
- Customer service to satisfy queries, retain customers and promote sales completion
These things will help you stay ahead of all of your email marketing campaigns and efficiently close sales on your Shopify store.
2. Know Your Audience
Knowing your audience is crucial, as any marketer will tell you. You need to know who you are targeting with your email marketing campaigns and how you want to approach them. Your Shopify store has a niche market and you need to capture it better than the competition.
Knowing your audience will also help you set the tone for your emails and appropriately target your prospects and customers. You can create a buyer persona to better understand and target your Shopify store’s audience.
3. Segment & Personalize
Segmentation in email marketing means to take your mailing list and create shorter lists from it. You can segment your lists according to demographics, personality or buying history – there is no limit to segmentation as long as it makes sense for your marketing.
Segmentation will help you target each segment of your mailing list according to their preferences, likes or pain points. This will make your email marketing campaigns more relevant and effective. It also gives you the opportunity to personalize emails.
Personalization can be anything, from adding the customer’s name in the email to curating a tailored email that caters to the individual customer’s pain points. Personalization is a tested strategy that significantly improves open rates and engagement while reducing bounce rates and spam reports.