Like every email marketing strategy, you will be running different email marketing campaigns for different purposes. Here are a few email marketing campaigns that you need to run in order to get the best out of your Shopify store.

When a new customer subscribes to your mailing list, they expect to hear from you, making it the best time to immediately make an impression. In fact, according to Invespcro, 74 percent of people expect a welcome email after subscribing to your list.

Which is probably why welcome emails have much higher open and click through rates than other email marketing campaigns.

Promotional and discount emails should typically be your next few emails to customers or subscribers because these help grab their attention, engage them and get them to spend money on your Shopify store.

They work especially well with customers who have visited your Shopify store but not bought something, customers who are looking for deals or have not yet opened their welcome emails. Similarly discount emails can improve traffic and sales to your Shopify store.

Bear in mind though, if you send out too many discount emails and your shoppers get used to buying your products on discount, they may never want to pay full price. Which is why you need to keep your discount emails at strategic intervals like during holiday seasons.

Whatever the reason, you need a strong car abandonment email to reel these customers back in. This email should be sent soon after they abandon their carts and should address the issue along with encouragement to complete the purchase.

You can plan and send a series of emails to these customers over the next few days and even ask why they abandoned the cart in the first place. This will help you collect data to address issues in the future and take measures to overcome it.

You do not have to but many ecommerce businesses will waive the extra costs if they can afford to and if they are certain that that is the reason for the abandonment.

Launching a new product or perhaps, your bestselling product is losing sales? Time to launch a product email campaign. These emails feature your bestselling, upcoming, new or selected products that you promote to interested customers and prospects on your list.

Segment your list accordingly and personalize these emails to give a tailored touch and try to sell the benefits and features of your products, rather than the product itself. If readers are engaged by the features, they will likely buy the products and your bestsellers will likely sell themselves.

Moreover, showcase the best and most attractive product pictures in these emails to get better results.

Retargeting email campaigns work best to bring back customers who are disengaged or have not made a purchase in a long time. This can include customers who do not open your emails, those who have stopped visiting or shopping at your Shopify store and are generally not responsive to any of your engagement attempts.

A smart approach is to address these concerns head on through retargeting emails with a friendly yet concerned tone. You can tell the customers that you’ve noticed their inactivity and are choosing to give them the option to opt-out of your mailing list.

This may seem contradictory to your overall efforts but remember that an engaged mailing list is better than a large one. Moreover, this will show inactive customers that you are aware of their actions, or a lack thereof, and your brand cares more about customers and loyalty than just numbers and sales.

This will help your Shopify store gain respect and drastically improve your brand image in the eyes of your audiences. These inactive customers will either start engaging or if they opt out of your mailing list, it is not entirely bad. You can effectively stop wasting time and resources on unqualified leads.

Every marketing strategy is unique because it is tailored to the relevant business it caters to. Similarly, email marketing for your Shopify store must be tailored to your business but there are a few common tips and strategies that every Shopify store should employ.

1. Be Prepared

In life, being prepared can be the difference between success and failure, same goes for the email marketing for your Shopify store. Before you even start your first email marketing campaign or send your first welcome email you should accurately prepare:

• All product details of your products
• High-quality product images that encourage sales
• Every step of your marketing funnel
• Customer service to satisfy queries, retain customers and promote sales completion

These things will help you stay ahead of all of your email marketing campaigns and efficiently close sales on your Shopify store.

2. Know Your Audience

Knowing your audience is crucial, as any marketer will tell you. You need to know who you are targeting with your email marketing campaigns and how you want to approach them. Your Shopify store has a niche market and you need to capture it better than the competition.

Knowing your audience will also help you set the tone for your emails and appropriately target your prospects and customers. You can create a buyer persona to better understand and target your Shopify store’s audience.

3. Segment & Personalize

Segmentation in email marketing means to take your mailing list and create shorter lists from it. You can segment your lists according to demographics, personality or buying history – there is no limit to segmentation as long as it makes sense for your marketing.

Segmentation will help you target each segment of your mailing list according to their preferences, likes or pain points. This will make your email marketing campaigns more relevant and effective. It also gives you the opportunity to personalize emails.

Personalization can be anything, from adding the customer’s name in the email to curating a tailored email that caters to the individual customer’s pain points. Personalization is a tested strategy that significantly improves open rates and engagement while reducing bounce rates and spam reports.

Now that you have a good understanding of email marketing campaigns and strategies, you will need an email marketing platform. Email marketing platforms for Shopify are those platforms which are better suited to provide email marketing services to Shopify stores.

This is because they may offer direct integrations, give direct access to your Shopify store data and may offer relevant automated email blasts. Let’s look at some of the best email marketing platforms for Shopify and learn which one best suits your Shopify store.