That means any business or organization knows this is one reliable place to find their customers or followers. Convince those folks to provide their email address, and you have a direct and powerful way to keep in touch with your target audience.
A solid digital marketing service smoothly handles the all the technical tasks to ensure your email messages make it safely to your customers’ in-boxes. Automation features make it simple to contact them at regular intervals or key time points. But there’s a catch, of course. Research shows that open rates hover around 20 percent for both B2B and B2C emails. And there’s some evidence that might be declining.
So how do you make your emails stand out in your customers’ jam-packed in-boxes? How do you get them to click, read, and respond?