Email engagement is a way of measuring how recipients interact with the emails you send. Analyzing your email engagement can provide insight into the types of content that resonate with your audience, the types of people who are most interested in your brand, and other valuable information that can help shape your marketing strategy. Armed with this data, you can fine-tune your email campaigns to ensure that you are delivering timely, relevant content that your subscribers will look forward to receiving.
Email engagement analysis consists of tracking a variety of metrics, depending on the goals of your business. For example, are you hoping that your email campaigns will drive traffic to your website? Convert leads into customers? Grow your subscriber list? Having a clear understanding of your goals will help you determine which metrics are the most important for you to track.
Here are a few key email engagement metrics: