Despite all the latest marketing channels and social media platforms, email is still the most powerful promotional method online available to e-commerce businesses.

With so many options in the market, you may quickly get confused about which one to choose for your e-commerce business. Hence, we have done the research and come up with the best email marketing platforms for e-commerce in 2021.

This extreme market domination of the email marketing platform is mostly because MailChimp offers its services for free to users with less than 2,000 subscribers or contacts. Hence, so many small and medium-sized e-commerce and other businesses prefer MailChimp, globally.

While some experienced users may find MailChimp’s terminology of processes different from others, it is still a very easy-to-use email marketing platform. Beginners and veterans can adapt to ‘Autoresponders’ being referred to as ‘automation flows’ easily by checking MailChimp’s glossary.

Semantics aside, they offer plenty of great options and features for e-commerce businesses. You can easily integrate with a wide range of their-party tools and e-commerce platforms, like BigCommerce, Magento, Shopify, etc.

The drag-and-drop email builder with its popular range of high-quality, well-designed templates is also easy to use without the need for HTML knowledge. The same quality, design, and user-friendliness extend to their opt-in forms, which can be a powerful tool for any e-commerce business.

Other stand-out features include the spam checker for better deliverability, triggered messaging for improved experiences, and a good range of reporting for better analysis. They even have a live preview viewer that allows beginners to preview emails for creating better content.

Moreover, you can geo-target audiences for location-based delivery and even set time-zone-based deliveries for enhanced customer experiences and results.

All-in-all, MailChimp is the most popular email marketing platform for a reason, and its e-commerce integrations and features only add to their generous free plan. We highly recommend all e-commerce businesses to try MailChimp, even if it is just for around 2,000 subscribers.

It helps you manage your contacts better, thanks to the ‘Deal’ section, which allows you to add detailed notes to your subscriber’s information or even message them directly through the app. Moreover, every custom field you create will automatically become a new tag for personalization.

This feature offers potentially unlimited email personalization to their users. You can segment your list with any number of these tags to engage different groups of subscribers. Moreover, their dynamic campaign content is great for maintaining the relevance of your content to all your audience segments.

Active Campaign offers around 15 different tools that include SMS campaigns, on-site messaging, CRM tools, and extensive email and site analytics. Their analytics provides immense information on your email subscribers that are invaluable for e-commerce businesses, including page visits, click-maps, etc.

They provide all the tools, features, and solutions that any e-commerce business would expect from their email marketing platform.

They even offer some great extra features like pop-ups that show up when customers intend to exit your pages. This feature is ideal for e-commerce businesses that want to capture emails to grow their subscriber lists and also communicate with them.

Overall, Privy is a good option for e-commerce businesses, because similar to many of the email marketing platforms on this list, it was created with e-commerce in mind.

The main reason behind this is that HubSpot is not just an email marketing platform. Their email marketing tool is a part of their Marketing Hub, which incorporates many digital marketing solutions including, content management, lead analytics, and much more.

HubSpot offers an email marketing platform with all the features e-commerce businesses expect and a full suite of other digital marketing tools as well. These features make it a well-rounded marketing solution for most e-commerce businesses.

Keap was designed with the idea to empower small businesses with professional features, which makes it an excellent choice for e-commerce businesses. The email marketing platform offers features like automation, segmentation, tracking, and plenty of third-party CRM systems and e-commerce platform integrations.

They even offer features like payment integrations, templates for product promotions, and automation for your re-engagement campaigns. These are just a few of the rich features that make Keap an excellent email marketing platform for e-commerce businesses.

Additionally, if you are a beginner, they also provide an hour-long live demo or a 10-minute webinar.

Unlike MailChimp’s ‘automation flows’ (autoresponders), Omnisend offers robust automation workflows that are very easy to create and implement. Their platform is exceptionally user-friendly, and they even have a drag-and-drop email builder that allows you to directly add products from your store or website.

They also offer plenty of templates for automation workflows, email campaigns, and email capture forms. Naturally, Omnisend allows integration with all e-commerce platforms, including major ones like Shopify, Magento, BigCommerce, and WooCommerce.

They even have excellent integration options with smaller e-commerce platforms like Opencart, Drupal Commerce, and Prestashop. What makes them “omnichannel” is the fact that e-commerce businesses can use their email marketing platform to add various channels into the same workflow.

This combines channels like, push notifications, WhatsApp, SMS, Facebook Messenger, and many more.

A great feature for e-commerce businesses because it allows you to spread your automated workflow on various channels for better responses. If, for example, you have a customer that abandoned their cart, you can start an omnichannel automated abandoned cart workflow for them.

Begin by sending an email and notifying them of the abandoned cart, follow that up with an SMS, entice them with a discount via push notification the next day and a follow-up SMS or email. After the customer completes the purchase, you can send them shipping and order details through SMS.

All of this omnichannel engagement promotes a better experience while using the same automated workflow because you can also set customers’ channel preferences.

It is a simple and affordable email marketing platform for content creators. Targeting such a specific niche means that Sendfox is not for everyone; still, it is one of the basic platforms that fulfills the email marketing requirements of its audience efficiently.

They offer simple email editing, list building, automations, landing pages, and performance tracking for an overall good e-commerce email marketing experience.

Specifically, Shopify or WordPress users can easily use the SendInBlue plugin to add a convenient dashboard to their sites for directly sending email blasts. Moreover, SendInBlue offers its users a free plan that offers many of its features and services.

The only limitation is the number of emails you can send per month, which is still not too bad for smaller e-commerce businesses. If your e-commerce business does not run many email marketing campaigns or has many emails to send out, you should try the free plan to experience SendInBlue yourself.

They are popularly known for their retargeting features, and this is the core focus of Remarkety. They claim to increase the sales of your e-commerce business with their wide-ranging retargeting features, and unsurprisingly, they deliver on this claim.

You can target and send out cart abandonment emails and retargeting ads with Remarkety. Besides this, you will also receive automated suggestions for converting your readers into promising leads. If your e-commerce business wants to retarget customers effectively, Remarkety can be a great option for you.

They offer plenty of useful features that are very easy to implement. You can quickly tag your contacts for segmentation and easily set up autoresponders to connect with your subscribers. ConvertKit even lets you offer contacts with multiple opt-in incentives, which is great for any e-commerce business.

Designed by its founders to counter traditional email marketing perspectives, ConvertKit strongly believes that one size does not fit all. Hence, they allow you to pick the size of email marketing solution that best fits your e-commerce business.

It captures invaluable customer data from e-commerce websites and uses it for personalized email campaigns. This customer data includes multiple abandoned cart follow-up emails that boost sales through abandoned cart conversions.

The platform integrates well with all e-commerce CRM platforms and even Facebook Custom Audiences (making it great for Facebook Ad campaigns) for excellent lead generation. Klaviyo provides a comprehensive automated marketing system that incorporates ads and emails.

Being a cloud-based platform, Klaviyo lets you incorporate data from other places and lengthy customer history to develop highly targeted email marketing campaigns. They offer ample customizations for targeted segmentation, and the paid plans include AB testing or split testing, which is a great marketing tool for campaign improvements.

Their customer support offers live chat, and there is also a knowledge center for answering your questions in an efficient and streamlined manner. Klaviyo is an excellent email marketing platform that takes inspiration from the likes of MailChimp and pushes it to a higher level for e-commerce businesses.

Whether you have a small, medium, or large e-commerce business, you will appreciate their targeted segmentation and email marketing campaigns, AB testing, and smart integrations.

Chimpified is also an ideal solution for Shopify e-commerce businesses that want to run effective retargeting campaigns. The seamless integration between your email and your Shopify store is what makes Chimpified an excellent email marketing tool.

For example, if one of the contacts in your email list has recently bought a product from your e-commerce business, you may want to send them a ‘loyalty customer’ email. However, you have thousands of contacts, and you simply cannot engage with each one individually.

GetResponse’s segmentation and automated tools can help in overcoming this problem greatly. The platform allows automated tools to easily update your contacts based on a  large number of segmentation criteria.

Additionally, similar to MailChimp’s spam checker feature, GetResponse offers a spam score for your emails before you publish them. This spam score allows you to improve your email deliverability and increases the effectiveness of your email marketing campaigns.

There is also an AB testing feature for your secondary landing pages, and you can maximize readability by creating effective mobile-responsive email designs.

GetResponse offers great intuitive features, a wide range of segmentation options, and automated tools for e-commerce businesses that make it an excellent option for your email marketing campaigns.

This unique aspect of Drip is what often allows it to outperform traditional email marketing platforms and bring more sales for your information-based e-commerce business. You can use Drip to add events with metadata to your subscribers for developing superior email marketing campaigns.

Moreover, Drip lets you show a different customized call to action (CTA) to every one of your website visitors and provides you access to web activity tracking as well. If your e-commerce business is selling information-based products, Drip is a great option for you.

This is great for e-commerce businesses that want solutions for email marketing campaigns but do not want to pay for a comprehensive platform providing features they will never use.

OptinMonster offers all the necessary email marketing features you need for your e-commerce business and even some added features that are incredibly smart and useful. One such feature is tracking the movements of your website’s visitors.

Their powerful analytics technologies and tools track and monitor a visitor’s mouse interactions with the website. Once the data is in, businesses can use it to capture leads by displaying a pop-up to the visitor before they click away from the website that provides an opt-in form.

This tactic can be highly effective in capturing leads and building your email list. Features like this and the modular nature of OptinMonster make it an excellent choice for e-commerce businesses that only want to use and pay for what they need.

Email marketing platforms are one of the best ways to grow your e-commerce business in an organic yet fast way. They offer plenty of useful features and tools that enable businesses to have segmented, personalized, and superior interactions and engagements with their target audiences.

These tools help businesses receive immense feedback through tracking and analytics, allowing them to improve email marketing campaigns, their effectiveness, and their results. As a result, businesses can provide better customer experiences and see an overall increase in their conversions and sales.

Of the mentioned best email marketing platforms for e-commerce, you can choose whichever suits your business well and not be disappointed. You will find free trials and plans for many of the platforms given here, and we highly recommend you try as many as possible to make your choice, especially if you are new to email marketing.

If you want to learn more about the best email marketing platforms for e-commerce in 2021 or want professional guidance and help for your email marketing campaigns, please visit contact us today.