Email Engagement Blog
What is Email Engagement and How Can You Improve It?
As an integral part of your digital marketing strategy, email marketing offers a way to keep your business in front of your target customers, generate and nurture leads, and ultimately drive revenue. However, a successful approach to email marketing requires more than simply creating and sending appealing campaigns to your list of contacts. To ensure that your email marketing efforts are helping to fulfill your
Why Having a Solid Email Marketing Strategy Is Important
What is email marketing? Email Marketing is a digital marketing strategy that involves sending out emails to prospects and customers to communicate, engage and promote or attract business. In an email marketing 'strategy', a marketer sets marketing goals and follows a set of procedures to achieve those goals through email marketing. You simply need to look at your existing inboxes and check to see
Emails Rise to the Top and Why People Won’t Open Your Emails
Emails are a fast, almost instantaneous way to communicate in writing. It’s easy to include large swaths of people or to write direct missives tailored to an individual. Whether used for personal work or for business reasons, emails is the top tool used today to communicate. A Brief History Did you know that the ‘e’ in email actual stands for electronic mail?
How can Email Engagement Pros help you achieve better Email Marketing ROI?
