What is email marketing? Email Marketing is a digital marketing strategy that involves sending out emails to prospects and customers to communicate, engage and promote or attract business. In an email marketing 'strategy', a marketer sets marketing goals and follows a set of procedures to achieve those goals through email marketing. You simply need to look at your existing inboxes and check to see
Emails are a fast, almost instantaneous way to communicate in writing. It’s easy to include large swaths of people or to write direct missives tailored to an individual. Whether used for personal work or for business reasons, emails is the top tool used today to communicate. A Brief History Did you know that the ‘e’ in email actual stands for electronic mail?